About Splore — Boutique consulting firm for user-centered innovation and User Experience
About Splore — Boutique consulting firm for user-centered innovation and User Experience
Splore is a boutique consulting firm for user-centered innovation and User Experience in Medical Technology, B2B software solutions, HMI design, and HealthTech. Founded in 2022 by Jona Rammler in Munich, now based in Hamburg, Splore combines strategic UX consulting with concrete design craftsmanship. A network of specialized designers, strategists, and technologists assembles the appropriate constellation of competencies for each project.
What makes Splore unique
Splore is a boutique consulting firm for user-centered innovation and User Experience. The focus is on digital products in regulated and technically complex industries, where generic UX approaches reach their limits and design errors have consequences.
Boutique consulting instead of large consulting
Splore operates as a small, focused consulting firm with clear specialization. Instead of broadly covering many industries, we concentrate on those where we bring deep domain knowledge. This means: direct collaboration with the founder, short decision-making paths, and a quality standard measured by the impact on the user, not by the number of consultants in the room.
Platform model
Splore operates as a platform: For each project, we assemble the appropriate constellation from core competencies and an extended network of specialized colleagues. This model allows us to staff each project with the specialized expertise needed for the specific project type. For complex projects requiring different disciplines, from research to conception to Interface Design, this is the more suitable approach.
Four focus areas
Splore operates in four industry fields:Medical Technology,HMI design, complex B2B software to professional software platforms, andHealthTech. Within these fields, we offer twoaction fields:UX Product Visionfor strategic target image development andUX / Digital Product Designfor operational implementation in the development team.
Jona Rammler, Splore founder, in his own words
» From designer to consulting and today a consulting designer. That's the best way to summarize my path.«
» It started at the Muthesius Academy of Fine Arts in Kiel. Even during my studies, I dealt with complex systems and processes and have stayed with it because I am good at structuring processes and making concrete solutions tangible. An internship abroad in Boston broadened my perspective. After that, I went to a Hamburg design agency, where I developed into a Design Director, hands-on, with concrete products, with the aim of designing interfaces that are both functional and aesthetically convincing. I then moved to Deloitte in strategic consulting. There, I worked with Design Thinking and Human-Centered Design to find out what new products actually need from the customer's perspective.«
» In these positions, I got to know both passions. In the agency, the hands-on design, where I could apply my creativity to improve products. In consulting, I experienced my strengths in penetrating complex, research-intensive projects through Design Thinking. It was the logical sequence to then combine both in my self-employment.«
» This led to the creation of Splore, with a clear mission: to work on complex topics through user-centered innovation that brings forth meaningful solutions and helps real people. I want Splore to be recognized for creating new products and their workflows. And to do so with intelligence.«
» Today, I work together with a network of specialized colleagues on projects in complex industries. More on this in the next section.«
Team and collaboration
Splore works with a network of specialized colleagues from the fields of UX/UI Design, strategy, innovation, and technology. For each project, the appropriate constellation is assembled, depending on which disciplines the specific project context requires.
This model is a conscious decision. Boutique consulting firms typically work this way: specialized expertise per discipline instead of broad generalist coverage. For complex projects that require different competencies from research to conception to Interface Design, this means higher quality per discipline and the flexibility to set up teams project-specifically.
In addition, Splore collaborates on a project basis with partner consulting firms when a project requires their special expertise. This results in current collaborations withKite.Designin the area of User Research.
Currently, the Splore network includes:
Jona Rammler
Splore CEO & UX Expert, Hamburg
Jona supports teams in translating complex challenges into innovative digital products that solve real customer problems. Previously, he worked in agencies and consulting — with over ten years of experience in UX and innovation.
Stella Schmidt
UX/UI Design & Brand, Munich
Over 20 years of experience in Los Angeles, Hamburg, and Munich, focusing on brand-specific visual quality for digital products.
Jens Wiemann
Strategy & Innovation, Hamburg
Over ten years of experience in UX and innovation, including at IDEO and frog. Methodological expertise and systemic perspective for customer-centered product innovations.
Marcus Zierke
Software Development & AI, Berlin
Software Development & AI. Development of digital solutions and interactive prototypes for user testing, with experience in Big Four consulting and startups.
Elliot Silva
UX/UI Design, Berlin
Over ten years of experience in agencies and companies, specializing in design systems and coherent user experiences.
Values and working method
What distinguishes Splore in collaboration can be distilled into five principles.
Questioning mindset
Splore asks the right questions before building solutions. This sounds obvious, but it is not. In many projects, the first requirement is directly translated into a concept without checking whether the underlying problem is correctly understood. Splore calls this approach "Designing the Right Thing": First ensure that the right problem is addressed, then design the right solution for it. This ability to systematically test assumptions is the strongest differentiator in collaboration.
Depth instead of breadth
Splore consciously does not work in every industry. The specialization in complex, regulated, and technically demanding industries —Medical Technology,HMI design, HealthTech — enables domain knowledge that cannot be replaced by generic UX methods. Those who design clinical workflows, machine controls, or digital health applications must deeply understand the usage context.
Meaningfulness as a selection criterion
Splore prefers to work with companies whose products provide societal value — in healthcare, industry, and digital health. This is not only a heartfelt issue but also a selection decision: We focus on projects where user-centered design makes a difference in the everyday lives of users. Projects without a recognizable contribution to the cause are not the core of our work.
Consulting instead of service
Splore works as a consulting firm, not as an executing service provider. The difference: We develop the solution together with you, instead of taking a briefing and delivering a result. UX competencies are called upon during the project as needed for each step — embedded in your product team, as an integral part of development. For you, this means: shorter feedback loops, informed design decisions, and results that work in your context.
Excellence in execution
Splore sets the standard that user experiences are distinguished by function, aesthetics, clarity, and innovation. The principle 'Form follows function' is not a style question but a work attitude: We design so that the function is supported by the interface, not overshadowed by it. Every project should visibly raise the bar for the respective company.
Podcast: Behind the Screens
"Behind the Screens" is the podcast by Splore founder Jona Rammler on UX, strategy, and innovation in complex industries. In conversations with practitioners from UX, product development, and digital transformation, the topics that define Splore's daily work are discussed: How does user-centered innovation succeed in regulated environments? What distinguishes strategic UX from cosmetic redesign? And what role does the client's ambition play in the outcome?
In six episodes, conversations on Greenfield Research, UX Maturity in corporations, and the strategic role of Design Thinking have emerged. Guests like Stefan Schreiber (Techem), Claudia Friedrich (zweigrad), and Sören Streile (Gaggenau) bring perspectives from practice. The podcast is available onSpotifyand on the home platformPodigee.
The podcast is currently on pause while we build Splore's platform visibility. Once this phase is completed, "Behind the Screens" will return with new episodes.
Location and contact
Splore was founded in 2022 in Munich and is now based in Hamburg as a GmbH. The extended team works distributed from Hamburg, Munich, and Berlin, and project-based also on-site with clients throughout the DACH region and internationally.
Jona Rammler is your first point of contact at Splore, whether you have a specific project or are seeking initial orientation. You can findJona RammlerandSplorealso on LinkedIn.
Do you have a project in a complex industry and are looking for consulting that combines user-centered innovation with concrete design craftsmanship? Talk to us. We will jointly clarify whether and how Splore fits your situation. Book an appointment or write to us athello@splore.de.
FAQ
Splore is a boutique consulting firm: small, focused, and specialized in complex industries. You work directly with the founder, not with changing project teams. The platform model assembles the appropriate constellation for each project, instead of relying on a fixed generalist team.
Jona Rammler is the central contact for each project. Depending on the project requirements, specialized colleagues from the Splore network are involved: for UX/UI Design, strategy, research, or technology. The constellation is assembled project-specifically and works as an integrated team.
Splore operates in three industry fields:Medical Technology,HMI design and complex B2B software and HealthTech. Within these fields, the focus is on regulated and technically demanding products, where misuse has consequences.
Jona Rammler, founder of Splore, is the first point of contact for every project. He is responsible for project management and ensures that the right expertise is involved at the right time.
The best start is a short, non-binding conversation. Together, we will clarify whether Splore fits your project and which approach is sensible.Book an appointmentor send an email tohello@splore.de.